Sunday, April 28, 2024

10 graphic design trends coming your way in 2024

graphic design trends 2024

It can be seen as a reflection of the broader disorder in the world, offering a unique form of self-expression in response to external chaos and something we all can relate and connect with. Or view our collection of trends predictions over the years, picked by the global community of creatives that work with small businesses every year through VistaPrint. Everyday writer and a weekend baker, Krystle is a content marketer and brand strategist with experience in media, tech and SaaS. Alessandro Michele’s Gucci continued its love affair with nature with the “Flora Collection.” Vibrant floral prints, organic shapes and earthy tones transformed bags, clothes and accessories into wearable gardens. Create stunning visuals that everyone can appreciate, regardless of disabilities or impairments. It’s like a superpower for inclusion, built right into your design workflow.

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As a backlash to AI in some respects, many people may be looking for an obvious human touch when it comes to design, with visible hand-rendered elements. Abigail Baldwin, director at design agency Buttercrumble, believes this could play out in designers using multiple materials, techniques and tools in their work. “In a turning point from what we've seen in the last couple years, brands are back to being intentionally maximalist,” she adds.

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Anti-design challenges the audience’s expectations and instigates a more emotional or contemplative reaction by offering an alternative to accepted design standards. It often draws inspiration from avant-garde art movements, such as Dadaism or Brutalism. For instance, in a promotional poster, you could highlight areas expected to draw more attention or action with warm colors like reds and oranges. In contrast, less critical areas are depicted in cooler colors like blues and greens.

Vintage Logos MASSIVE BUNDLE

It leverages algorithms and machine learning (ML) models to generate images, patterns, layouts, and design elements. Moreover, it can automate image resizing, background removal, and color correction, freeing design teams to focus on other tasks, such as strategy building. Additionally, designers prioritize accessibility by adopting palettes that meet the Web Content Accessibility Guidelines (WCAG). This makes the designs readily visible to those with color blindness.

Nothing flashy or obvious, but with quietly considered details that bring an ultra-affluent mood to designs. Say goodbye to static visuals because this graphic design trend is all about achieving attention-grabbing impact through movement. You can use animated design to breathe life into your creative projects, captivate audiences with engaging storytelling, and enhance user experiences. Whether a looping GIF – like this floral animation by artist Julia Chetwood – a subtle hover effect, or full-blown motion graphics, animation offers endless creative possibilities.

Inclusive Visuals

Surrealism is traditionally marked by vibrant colors, juxtapositions, and negative space. You can capture this trend using stock imagery – although it can get tricky fast – but the better alternative is to have a conversation with your photographer/videographer about what you want to do visually. More authentic imagery is not amateurish; it’s just a different style.

Serif Fonts Will Make a Come Back

This hybrid approach combines the best of both worlds by stripping away unnecessary elements and leaving only the essentials. Not just graphic design is part of this trend, we can see retro influences in today's fashion, interior design, architecture, music and so much more. It’s all coming back again and we’re excited to see where this is heading. As the world becomes increasingly digital, there's a renewed appreciation for the tactile and tangible.

The all new Accessible Design Tool lets you create accessible designs your whole audience can appreciate, regardless of circumstances, disabilities or impairments. Its inherent simplicity and vibrant charm resonate with audiences across generations, offering a welcome respite from the hyper-realism of many contemporary visuals. Pixel art isn’t just about looking retro; it’s about celebrating simplicity and limitations, proving that sometimes the most captivating visuals are born from constraints, not abundance. Here at Venngage, we also have our very own best friend in designing infographics, Introducing — Venngage’s AI Infographic Generator.

Geometric Patterns

The luxury element is emphasized with tactile paper stock, metallic accents, and carefully considered ornate elements, such as background patterns or stamp details. Japan and South Korea have already conquered the entertainment world, with graphic design set to swiftly follow suit. It's a style that can feel comforting and cheerful in unsettling times. John Owens, creative director at Instruct Studio agrees that going forward success can be found in selecting the right tools to enhance work. "In 2024 designers will start to grasp how they can utilise these tools to their advantage rather than creating images of the pope in a puffer jacket," he says.

Data visualization can add a little creativity to the development of a data presentation application or general presentation. Not so long ago, a new term “japandi” appeared in the English-language designers’ dictionary. It succinctly defines a concise eclecticism with Japanese and Scandinavian elements.

At the heart of this transformation is Artificial Intelligence, reshaping how we create and the styles we see. You could offer a learning and development budget for team members to enroll in online courses from platforms like Udemy or Skillshare and motivate senior graphic designers to attend leadership seminars. Alternatively, arrange a quarterly workshop where an external expert teaches the team new design techniques or software, such as design thinking tools. Imagine using a tool that understands your design intent, suggests color palettes based on your target audience, and whips up mood boards inspired by your selected references. The example demonstrates how retro pixels upgraded the creative essence of both brands and created immersive experiences that bridged the gap between the real and digital.

Pinterest's design trend predictions have got me excited for 2024 - Creative Bloq

Pinterest's design trend predictions have got me excited for 2024.

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That aesthetic 90s image is coming back, and modern 90s graphic design trends are taking it to the next level. For many designers, the last month of the year is very busy, and creating up-to-date designs is increasingly difficult. In 2022, there will be many changes, and graphic design trends now play an important role in the site’s quality metrics and customer focus. The graphic design trends of 2022 are a ragtag bunch once you take them all in.

7 Must-Know 2024 Retail Design Trends - Progressive Grocer

7 Must-Know 2024 Retail Design Trends.

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Their branding uses contrasting colors, ensuring accessibility for all users. Spotify designers also avoid relying solely on color to convey information, using additional cues like iconography and text descriptions. Graphic designers are increasingly incorporating heatmap-like color gradients and textures into their work, creating visually-interesting patterns and conveying data visualization in an aesthetically pleasing way. The development of production tools and the rapid progress of digital technologies has opened unprecedented opportunities for digital creativity.

graphic design trends 2024

Oversized design elements – from images to typography – are dominating digital and print graphic design. This push to make projects more inclusive is part of a broader effort that has trickled into the graphic design space. What’s nice is that it expands the opportunity for projects to reach more people and wider audiences while providing a new set of design options.

With all artificial food and products flooding the world, natural products and designs are becoming more and more popular. Of course, being nature-inspired doesn’t necessarily mean you should limit yourself to green and brown colors. There are many ways to make a design more natural with textures, natural shapes, and hand-made styles. The “Barbenheimer” memes were epic, and the stylistics of the Barbie movie were so memorable, that pink thrust its way to the forefront of graphic design trends. As expected, 2024 will continue to be highly inspired by that – but build on it.

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